Furniture & Home Décor — Egyptian Market • Brand Client Showcase
Basyouni Brand — Content Strategy
Al Basyouny Evolve
Audience Analysis
Shifted the content strategy to better connect with the target audience:
- 70% — Newlyweds furnishing their homes
- 30% — Women renovating existing spaces
Content Mix
Vlog Content
Behind-the-scenes and store experience vlogs to build connection.
POV Content
First-person perspective content putting the viewer in the customer's shoes.
Product-Focused
Detailed product showcases highlighting quality and value.
Offer-Led Content
Promotional content timed around key purchase occasions.
Voice-over
Professional voice-over narration to elevate product presentations.
⚡ Result
20% increase in orders, as reported by the owner.
Focus Areas
Video Work & Reels
A collection of video content, reels, and creative scripts produced for Al Basyouny Evolve.
Visual & Image Gallery
Add your custom images and visual references for Al Basyouny Evolve below.
Image Slot 1
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